There is a ton of advice floating around the internet right now regarding Facebook ads, but not much is actionable and even less provides insight for beginners and small businesses. That’s why I put together this $10/day Facebook Ads Strategy for Small Businesses, which you can leverage quickly whether you’re a sole proprietor, own a few stores, or a growing online business.
I’m not going to start this post telling you why you need to be advertising on Facebook. If you’re still not sure why you should be running Facebook ads, read this post. If you’re already confident that Facebook ads can help your business (because it obviously can!), keep reading.
Before we kick off the discussion around this $10/day Facebook Ads strategy for small businesses and entreprenuers, let’s talk about exactly who this post is for:
- You don’t have a massive (or any) audience built up yet
- Maybe you’re a brand spankin’ new company, maybe you just don’t have a big online presence. Either way, this is for you.
- You’re looking to get started with Facebook ads, but you want to do it in a cost-effective and controlled manner
- You don’t have to break the bank with Facebook ads, here’s how to be cost conservative
- You’ve started with Facebook ads already, but you haven’t had any success
- You simply need a better Facebook advertising strategy
Why a $10/Day Facebook Ads Strategy?
The cheapest you can get started with a true Facebook Advertising campaign is currently $5 per day. When we scale that out to a month, we’re looking at a budget of around $150 per month.
With all else considered, that’s not a lot of money to invest right?
Well unfortunately, if you get started with the cheapest option possible, $5/day on Facebook, you’re limiting yourself to only one possible “marketing objective”.
Sure, one marketing objective on Facebook can be great if you’re a big brand with a massive audience. But if you don’t already have a ton of engagement, a $5/day budget simply isn’t going to cut it and here’s why.
With $5/day, you’re only going to be able to really accomplish one thing on Facebook. You can drive traffic to a post OR you can try to get leads/conversions. But with $5/day, you can’t do both. It’s one or the other and in the case of a strong advertising campaign for a small business, if you’re not doing both, you’re essentially throwing your money into the wind on Facebook.
We need to accomplish two “marketing objectives”, first we need to build traffic (or engagement), then we need to convert that traffic into leads.
So in my strategy, we’ll actually be running two simultaneous campaigns. With each campaign, we’ll be spending the minimum of $5/day, for a total of $10/day, hence the $10/day Facebook Ads Strategy for Small Businesses.
If $10/day seems like a lot to you, I encourage you to understand that the extra money you’re investing with this strategy will drastically increase the effectiveness of your advertisements and lower the cost of your lead/customer acquisition.
Campaign #1 – Driving Traffic
The first campaign that we will run on Facebook is solely for the purpose of building a “warm audience”.
This is an incredibly useful step in the process if you don’t have a large audience built up yet, because we’re utilizing Facebook to target a new group of people who haven’t heard of your brand and introducing them to you.
So how do we do it? Let’s start by examining the strategy below.
There are a fey key steps setting up this first campaign, which I’ve outlined below.
- Create a SUPER valuable piece of content that your ideal customer or prospect would find helpful. If you’re a writer, create a blog post. If you’re good on camera, create a video of some sort.
- Within this piece of content, don’t promote anything, don’t try to sell them, simply provide value.
- Create a $5/day Facebook ad campaign, with the marketing objective consideration set to “Traffic”.
- Create one (or two) ad sets with an audience that would be interested in your piece of content. If you’re a local business, ensure that the audience is LOCAL, meaning that it’s targeted by geography.
- Put the Facebook pixel on your website (if you don’t know how, learn here)
- Create a custom audience of people who visited the specific page from your Facebook post
- This is crucial because we will use this audience in Campaign #2
Again, the purpose of this campaign is simply the take people who likely haven’t heard of your company or brand before, familiarize them and turn them from a cold audience to a warm audience.
This campaign is really all about providing value. We want to provide so much value in this piece of content that people immediately love you (okay, maybe not love you, at least like you). We’re borrowing a bit from Gary Vaynerchuck here and his “Jab, Jab, Right Hook” mentality. Provide immense value in Campaign #1 (your jab), so when you come back for Campaign #2 (the right hook), you can actually land it.
We’re building credibility and trust here, we’re not trying to sell them or turn them into a lead yet. Don’t get overly excited, simply concentrate on creating a great piece of content and building credibility.
Campaign #2 is when we’ll really go for the gusto, or at least the lead capture or sale.
Campaign #2 – Conversions
So now we’re in the process of building a custom audience of people who have clicked on the ad from Campaign #1 and have viewed your super valuable, epic content.
The expectation here is that your content was so valuable, that these people who have clicked on your ad will be much more receptive to future marketing efforts on your part. No longer is your Facebook audience cold, they should be “warm traffic”.
In Campaign #2, we’re executing an advertisement with very specific intentions behind it. Either to generate leads or to generate sales.
We’re no long just driving traffic to build an audience, we’re specifically seeking to convert that audience into a lead or customer. We’re not jabbing anymore, we’re coming in with a hard, specific, intent-driven right hook that will hit a lead home for your business.
So how do we execute on Campaign #2? Let’s take a look at the diagram below:
In this step, you have two options. Go immediately for the sale of your product/service OR get someone on your email list as a lead.
In the example above, I went through the process of adding someone to my email list. I recommend you do the same thing as well, unless you have some type of low price point product. It’s much easier to sell
To execute on Campaign #2, we’ll need to following steps to get it moving forward.
- You’ll need a lead magnet, or some type of compelling offer, to drive email sign ups or sales
- Create something that your target audience, the people who read your previous post and your ideal customers, will actually want
- Your lead magnet can be a PDF guide, a short video series, a free consultation call, etc.
- If you need ideas for a lead magnet, check out this post
- You’ll need a landing page software to capture emails or drive purchases
- This is important because it’s a distraction free page. Your audience should only be directed towards one action.
- I recommend ClickFunnels (14-day free trial if you don’t have it yet) or LeadPages. I’ve used both before, but have recently switch all my sites over to ClickFunnels because of the A/B testing and analytics.
- Create a $5/day campaign for conversions, with the ad set audience being your custom audience built from Campaign #1.
- Create a “Custom Conversion” within Facebook (if you don’t know how to do it, here are the instructions).
- The conversion page should be your Thank You page after someone registers for your email list, which would only be triggered when someone signs up as a lead.
With this campaign, you want to make every effort to have a compelling offer, otherwise, you’ll have low opt-in rates or sales. If you’re looking to grow your email list, you’ll need a strong lead magnet that really encourages people to provide their email/contact information.
Why Use This Strategy
After reading through this, you might be thinking. Why wouldn’t we just skip Campaign #1 and go right into finding new leads and customers? Great question!
Essentially, Campaign #2 is much more expensive if you don’t have a warm audience built up yet. For businesses and brands that already have an audience, they can skip right ahead to Campaign #2. BUT, if you don’t have a big audience of website readers or Facebook page likes, you’re much better off creating a warm audience utilizing the technique in Campaign #1.
This two pronged strategy will help to first address your lack of audience on Facebook (and on your website), by driving traffic to your website and building credibility with your brand. Once that credibility is established, it’s much more likely someone will actually buy from you or provide their information as a lead.
Yes, in this strategy, it’s 2x as expensive than if you were to do the cheapest option to advertise on Facebook, but it’s also significantly more effective.
As a smart business professional, you don’t necessarily want to go the cheapest route, you want to go the most effective. And in my humble opinion, this is the minimum viable Facebook ads strategy for small businesses and entrepreneurs that have a limited budget and audience.
A Visual Guide: $10/day Facebook Ads Strategy
If this post is seeming a little unclear to you, I put together a super detailed YouTube video that walks through each campaign. I even jump into my own Facebook Ads Manager account to show you how to execute on this strategy.
Check out the video below for more details on my $10/day Facebook Ads Strategy for small businesses and entrepreneurs, and feel free to check out all the other videos I have available on YouTube as well!
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Hopefully this video clarifies on any questions you might have regarding this Facebook ads strategy, but if it doesn’t feel free to email me at [email protected]
Like the strategy but need help?!
First of all, I hope this post was extremely helpful and informative for you. My goal with this is to provide you enough information to implement this strategy on your own, right away. If you couldn’t tell already, this post is a jab for me. It’s an epic piece of value that I’m trying to give away to you, absolutely for free.
However, I know many individuals who are not comfortable setting up and implementing a Facebook Ads strategy like the one above. Which is exactly why the team (Casey and I) at Accelerated Reach, will gladly manage your Facebook Ads strategy to ensure you’re successful.
Yup, I’ll work directly with you to implement this $10/day Facebook Ads strategy for your small business to help ensure ROI and success with your Facebook Ads.
If you have some interest, let’s schedule a FREE 30-minute consultation to see if this strategy will actually work for your business. If it’s something worth pursuing, we can quickly get the ball rolling for you!
To schedule the free 30-minute marketing consultation, click the button below and let’s get rolling!
If you have any questions about this strategy in general or about working with us at Accelerated Reach, feel free to sound off in the comments section or shoot me an email at [email protected].